Multiplatform, Big Data, real-time data – those are a few of popular digital marketing areas where audience research solutions provide unique opportunities for integration. Businesses are looking to optimize both online and offline marketing activities through leveraging research data, and integration described above is essential. Effective from July, Attila Weisz, as the new Business Development Director for audience research solutions at Gemius will be responsible for clientele primarily in the EMEA region, but also for further expanding Gemius scope of business worldwide.

“Basing on the internet study measurement, gemiusAudience, both on existing and new markets, we want to build strong legs of our company” – says Vesna Gordon, board of directors, international sales and marketing director. “To be successful on such a position like business development director, the person has to possess a wide online knowledge. Attila, who worked both on the advertiser’s and media house side for the major global companies, has a proven experience of cooperating with C-level customers. Attilla presents a unique combination of experience, knowledge and soft skills and therefore seems to be a very promising candidate for such a position” – she comments.

Attila Weisz is coming to Gemius from Germany, where he worked as marketing consultant. Prior to that, he was digital marketing manager at The Coca-Cola Company (TCCC) being responsible for all digital related projects in 23 European markets, and leading worldwide digital marketing projects such as ‘Coke&Meals’, ‘EURO2012’, ‘burn’. He was a member of Mobile Marketing Association (MMA) EMEA Board, as well. Before joining TCCC, Attila was managing regional accounts at agency giant Omnicom Media Group (OMG) within Central and Eastern Europe as Head of Digital, and he also built up the largest* and best quality* digital media unit in the Hungarian market (*sources: Spending Ratecard by TNS Media Intelligence (H1/2009); RECMA Agency Quality Research).

Internet study measurement, gemiusAudience, it is a research project conducted by Gemius in over 35 countries of EMEA (Europe, North Africa and Middle East). It has been recently developed with consideration of the sources from which the traffic is generated (Denmark, Latvia, Lithuania, Turkey), measurement of traffic coming from mobile apps (Israel, Latvia and Hungary) as well as audio and video audience measurement (Bosnia and Herzegovina, the Czech Republic, Israel, Lithuania, Poland, Turkey, Hungary). The aim of the research is to define the number and soc-dem profile of internet users and to determine the manner in which they use the web. It complies with the principles set forth in the international ICC/ESOMAR code of conduct.